Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: * Define key sports marketing ingredients * Provide mini-case examples of various sports around the world * Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and * Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.
Sports Injuries of the Ankle and Foot presents both surgical and non-surgical protocols for the treatment of both simple and complex sports-related injuries of the foot and ankle. This comprehensive, one-source reference is divided into anatomical sections: the forefoot, the midfoot, the hindfoot, the ankle, tendon disorders, and orthotics and braces - each enhanced by rehabilitation procedures and algorithms. This easy-to-use format enables the physician to formulate a treatment plan and compare the various surgical and non-surgical options for a variety of injuries including: stress and other fractures, ankle instability, ruptures, sprain, ligament injuries, tendonitis, lesions, and neuropathies. As more internists and family physicians increase the scope of their practices to include sports medicine, this book reaches beyond the orthopaedic surgery market and will become a widely referred to source for the treatment of these common injuries.
This momentous four-volume work examines and details the cultural aspects of sport and how sport pervasively reflects--and affects--myriad aspects of American society from the early 1900s to the present day. Written in a straightforward, readable manner, the entries cover both historical and contemporary aspects of sport and American culture. Unlike purely historical encyclopedias on sports, the contributions within these volumes cover related subject matter such as poetry, novels, music, films, plays, television shows, art and artists, mythologies, artifacts, and people.
While this encyclopedia set is ideal for general readers who need information on the diverse aspects of sport in American culture for research purposes or are merely reading for enjoyment, the detailed nature of the entries will also prove useful as an initial source for scholars of sport and American culture. Each entry provides a number of both print and online resources for further investigation of the topic.
This is the first book-length functional-typologically inspired crosslinguistic study of comitatives and related categories such as the instrumental. On the basis of data drawn from 400 languages world-wide (covering all major phyla and areas), the authors test and revise a variety of general linguistic hypotheses about the grammar and cognitive foundations of comitatives. General linguists with an interest in case, functional typologists, grammaticalisation researchers and experts of markedness issues will value this book as an important contribution to their respective fields of interest.
Advice, information, and guidance on how to be a good parent and a good coach when involved in youth sports.