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Sports Marketing

RRP $343.99

Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: * Define key sports marketing ingredients * Provide mini-case examples of various sports around the world * Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and * Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.


Sports Injuries Of The Ankle And Foot

RRP $793.99

"Sports Injuries of the Ankle and Foot" presents both surgical and non-surgical protocols for the treatment of both simple and complex sports-related injuries of the foot and ankle. This comprehensive, one-source reference is divided into anatomical sections: the forefoot, the midfoot, the hindfoot, the ankle, tendon disorders, and orthotics and braces - each enhanced by rehabilitation procedures and algorithms. This easy-to-use format enables the physician to formulate a treatment plan and compare the various surgical and non-surgical options for a variety of injuries including: stress and other fractures, ankle instability, ruptures, sprain, ligament injuries, tendonitis, lesions, and neuropathies. As more internists and family physicians increase the scope of their practices to include sports medicine, this book reaches beyond the orthopaedic surgery market and will become a widely referred to source for the treatment of these common injuries.


Sports Medicine Consult

RRP $292.99

This book provides clinicians treating athletes at the point of care with concise, practical keys to evaluation and functional treatment of sports-related problems. It is organized by chief complaint and guides clinicians to a rational differential diagnosis, a thorough history and physical exam, appropriate diagnostic testing, an accurate diagnosis, a sports-specific treatment plan, and safe return-to-play recommendations. Bulleted sections, icons, and a uniform layout help readers quickly find key information to make a diagnosis, order tests, initiate treatment, recognize indications for referral, and identify red flags. Appendices describe injection techniques and detail progressive return-to-play programs for throwing and running athletes.


Nanotubes And Related Nanostructures - 2009: Volume 1204

RRP $373.99

Carbon nanotubes and related nanostructures such as graphene and fullerenes have attracted tremendous attention for their unique structures and intriguing properties. These nanomaterials have been widely investigated, from theory, synthesis and characterization, to applications in electronic devices, field emission displays, and biological and chemical sensors. In addition, non-carbon nanostructures such as nanotubes and thin films of boron nitride (BN) and boron-carbon nitride (BCN) have gained increasing interest. This volume offers a current snapshot of the field and includes discussions of: in-situ monitoring; control growth of carbon nanotubes; spectroscopy of carbon nanostructures; synthesis of nanotubes and related nanostructures; electronic properties and application; non-carbon nanostructures; theory and characterization of nanotubes and related structures; chemical and biological processing and application; and physical properties and application.


Sports Marketing

RRP $343.99

Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: * Define key sports marketing ingredients * Provide mini-case examples of various sports around the world * Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and * Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.



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Equipment The field Notable players Handicap players
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Polo Books

Polo Sport Polo Club Polo ponies Players
Equipment The field Notable players Handicap players
Variants Related sports

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